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Submitted on
May 16, 2013


9,409 (1 today)
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Since this has been going around lately, I should probably give my two cents. Basically what it amounts to is that Nintendo has filed Content ID info of their games with YouTube. What this means is that if you upload gameplay video of a Nintendo game, YouTube will automatically monetize that video, put ads on it, a link to where to buy the game, and take the money generated from that video and give it directly to Nintendo. People who do "let's play" videos are, naturally, pissed off because they want to be earning money off their videos, so they're calling Nintendo "thieves" for doing this.

I can see both sides to the story. I can see Nintendo as a corporation wanting to exercise control over their properties. On the other hand, "let's play" videos can often help new gamers find games they otherwise wouldn't have tried.

But here's the thing: Nintendo isn't the first company do this. Both Microsoft and Ubisoft do it already. YouTube has also had a long history of having music videos and TV shows Contend ID matched to prevent users from profiting by uploading content that isn't theirs. In other words: Content ID matching isn't anything new, it's just the news that Nintendo is throwing their hats into the ring as well.

That's the bigger problem in my books. This is something ALL corporations are going to try and do eventually. I'd be surprised if, by the end of this year, pretty much every video game corporation out there hasn't filed for Content ID matching through YouTube. To me it seems like the next easy way for big corporations to earn "free" money.

But just so you know, YouTube states in their terms and conditions the following:
"You may not be able to monetize videos which use any of the following without the explicit permission of the person who created or produced all material: Including Video game or software visuals"
So by YouTube's own standards, "Let's play" videos are against the rules ANYWAY.

Again, I see both sides. I personally feel that this is a big mistake on Nintendo's part, but I also can't really fault them for trying. They're not taking the videos down. They aren't going to flag your account. And they're only targeting videos of a "certain length." So this likely won't affect smaller users who upload a quick "Let's Play" here or there, but more likely to affect the bigger YouTuber's who have hour long videos showing every detail of their games.

So, no, Nintendo is not "stealing" your money away. Chances are you won't even be affected by this even if you upload Nintendo related content. But it's still a problem and Nintendo is just one of the first to do this. More will come. And this is how things will evolve.
  • Listening to: The Halfman\\\'s Song
  • Reading: Game of Thrones
  • Watching: Futurama
  • Playing: Minecraft: Nerdcrafteria
  • Eating: Yes
  • Drinking: No
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DTJB Featured By Owner May 29, 2013  Hobbyist Digital Artist
Meh, Nintendo has been stealing money from people for several decades now.
LordStephen Featured By Owner May 23, 2013  Hobbyist General Artist
Is there a list of companies that do this? I've got a video of a GTA game (not an actual lets play just something where a friend of mine and I are messing around) on youtube. I'm curious to see who's doing this and how far they may be going. (Though I doubt my quick ~10 min video would be added to their list.)
Decadia Featured By Owner May 23, 2013  Student General Artist
I think as a youtube partner, and as a game artist and designer this is great and both boast a win/win situation.
You can rack up the views and earn money from it, while the company(s)
make their share through the adverts.
Its seems they have a big game comming up for its "mini bank" to be used up already.
If they toss games onto the next Ouya console, then it may be true. xD
Ardhamon Featured By Owner May 23, 2013  Student Traditional Artist
I'm hoping they use that many for good use.
DragonSpire91783 Featured By Owner May 23, 2013  Hobbyist Digital Artist
At the end of the day, LPers like myself, are going to play games by companies that let us make money off of the videos we produce, and ignore companies that try to collect what little money we make for said videos. I for one am ready to do nothing but indie games, to not only help fellow game designers thrive, but keep my channel alive.

Frankly, After I purchase a game, Videos of "My game play" are copyrighted to me, regardless of what companies game I am playing, I BOUGHT THE GAME. Therefore, I am showing original content of my gameplay, not specifically of said game, which I own.

The real issue is the Game company trying to make money off of a video, related to their product, and not off of their product itself .

That is like saying anyone who describes the latest mario game is required to pay nintendo a fee.

I am not infringing on nintendos rights to own or distribute or even profit from a game, but nintendo is threatening to infringe on me sharing my experience of a game with the world.

Here in the united states, that is an infringement on my constitutional rights, free speech, and freedom of the press.

If game companies have become so afraid that their games are of such poor quality, that no one will buy them if they see a video, it is not the videos fault the game is bad
da-putten-ninja Featured By Owner May 22, 2013
Well said and quite unbiased. I like it.
I-disregard-gravity Featured By Owner May 22, 2013  Hobbyist Digital Artist
Technically, if Nintendo had actually released games alongside the WiiU, they wouldn't have done this.
SonicMasterHero Featured By Owner May 22, 2013
Its all clear to me now! No wonder Nintendo seems to be doing better than offense, but to me, Nintendo is only improving Mario...
mega-man143 Featured By Owner May 22, 2013
Well they technically are. they're making free advertisement into something they can profit out of. the Lets Players are basically giving them advertisement without gaining money. having nintendo monetize it is taking advantage of the situation. Nintendo is jumping for a bone that the Lets Players don't want. it shows that they'd do anything for money. //shrugs
gallantmon8 Featured By Owner May 22, 2013
Yeah, I still see this as a bad business decision on Nintendo's part.
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