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Since this has been going around lately, I should probably give my two cents. Basically what it amounts to is that Nintendo has filed Content ID info of their games with YouTube. What this means is that if you upload gameplay video of a Nintendo game, YouTube will automatically monetize that video, put ads on it, a link to where to buy the game, and take the money generated from that video and give it directly to Nintendo. People who do "let's play" videos are, naturally, pissed off because they want to be earning money off their videos, so they're calling Nintendo "thieves" for doing this.

I can see both sides to the story. I can see Nintendo as a corporation wanting to exercise control over their properties. On the other hand, "let's play" videos can often help new gamers find games they otherwise wouldn't have tried.

But here's the thing: Nintendo isn't the first company do this. Both Microsoft and Ubisoft do it already. YouTube has also had a long history of having music videos and TV shows Contend ID matched to prevent users from profiting by uploading content that isn't theirs. In other words: Content ID matching isn't anything new, it's just the news that Nintendo is throwing their hats into the ring as well.

That's the bigger problem in my books. This is something ALL corporations are going to try and do eventually. I'd be surprised if, by the end of this year, pretty much every video game corporation out there hasn't filed for Content ID matching through YouTube. To me it seems like the next easy way for big corporations to earn "free" money.

But just so you know, YouTube states in their terms and conditions the following:
"You may not be able to monetize videos which use any of the following without the explicit permission of the person who created or produced all material: Including Video game or software visuals"
So by YouTube's own standards, "Let's play" videos are against the rules ANYWAY.

Again, I see both sides. I personally feel that this is a big mistake on Nintendo's part, but I also can't really fault them for trying. They're not taking the videos down. They aren't going to flag your account. And they're only targeting videos of a "certain length." So this likely won't affect smaller users who upload a quick "Let's Play" here or there, but more likely to affect the bigger YouTuber's who have hour long videos showing every detail of their games.

So, no, Nintendo is not "stealing" your money away. Chances are you won't even be affected by this even if you upload Nintendo related content. But it's still a problem and Nintendo is just one of the first to do this. More will come. And this is how things will evolve.
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DTJB Featured By Owner May 29, 2013  Hobbyist Digital Artist
Meh, Nintendo has been stealing money from people for several decades now.
LordStephen Featured By Owner May 23, 2013  Hobbyist General Artist
Is there a list of companies that do this? I've got a video of a GTA game (not an actual lets play just something where a friend of mine and I are messing around) on youtube. I'm curious to see who's doing this and how far they may be going. (Though I doubt my quick ~10 min video would be added to their list.)
Decadia Featured By Owner May 23, 2013  Student General Artist
I think as a youtube partner, and as a game artist and designer this is great and both boast a win/win situation.
You can rack up the views and earn money from it, while the company(s)
make their share through the adverts.
Its seems they have a big game comming up for its "mini bank" to be used up already.
If they toss games onto the next Ouya console, then it may be true. xD
Ardhamon Featured By Owner May 23, 2013  Student Traditional Artist
I'm hoping they use that many for good use.
DragonSpire91783 Featured By Owner May 23, 2013  Hobbyist Digital Artist
At the end of the day, LPers like myself, are going to play games by companies that let us make money off of the videos we produce, and ignore companies that try to collect what little money we make for said videos. I for one am ready to do nothing but indie games, to not only help fellow game designers thrive, but keep my channel alive.

Frankly, After I purchase a game, Videos of "My game play" are copyrighted to me, regardless of what companies game I am playing, I BOUGHT THE GAME. Therefore, I am showing original content of my gameplay, not specifically of said game, which I own.

The real issue is the Game company trying to make money off of a video, related to their product, and not off of their product itself .

That is like saying anyone who describes the latest mario game is required to pay nintendo a fee.

I am not infringing on nintendos rights to own or distribute or even profit from a game, but nintendo is threatening to infringe on me sharing my experience of a game with the world.

Here in the united states, that is an infringement on my constitutional rights, free speech, and freedom of the press.

If game companies have become so afraid that their games are of such poor quality, that no one will buy them if they see a video, it is not the videos fault the game is bad
da-putten-ninja Featured By Owner May 22, 2013
Well said and quite unbiased. I like it.
I-disregard-gravity Featured By Owner May 22, 2013  Hobbyist Digital Artist
Technically, if Nintendo had actually released games alongside the WiiU, they wouldn't have done this.
SonicMasterHero Featured By Owner May 22, 2013
Its all clear to me now! No wonder Nintendo seems to be doing better than offense, but to me, Nintendo is only improving Mario...
mega-man143 Featured By Owner May 22, 2013
Well they technically are. they're making free advertisement into something they can profit out of. the Lets Players are basically giving them advertisement without gaining money. having nintendo monetize it is taking advantage of the situation. Nintendo is jumping for a bone that the Lets Players don't want. it shows that they'd do anything for money. //shrugs
gallantmon8 Featured By Owner May 22, 2013
Yeah, I still see this as a bad business decision on Nintendo's part.
Gamesplayswill Featured By Owner May 22, 2013  Hobbyist Traditional Artist
Well they did make the game and they did work hard for it.
elfofcourage Featured By Owner May 22, 2013  Hobbyist Digital Artist
I feel this journal should been titled differently. If Nintendo isnt stealing money, then why was this titled "Nintendo Steals money"? And as a long time Nintendo Fan, I have little to no problem with Nintendo doing this.
TomPreston Featured By Owner May 22, 2013  Hobbyist Digital Artist
Because it'll get people's attention, and its what Nintendo was accused of.
elfofcourage Featured By Owner May 22, 2013  Hobbyist Digital Artist
ohh. Well, if there's anything Nintendo should be accused of, it's ignoring the core and hardcore gamers.
Parumu Featured By Owner May 22, 2013  Hobbyist Traditional Artist
If Sega and Sony do this, I will commit sepuku.
da-putten-ninja Featured By Owner May 22, 2013
It's spelled 'seppuku'.
Parumu Featured By Owner May 23, 2013  Hobbyist Traditional Artist
Stupid typos.
Because my language in my mom's Google Chrome is French
So expect a LOT of them.
PawprintExample Featured By Owner May 21, 2013  Hobbyist Artisan Crafter
I'll probably be lost in all of this but..

How do the people posting the Let's Play videos make money off of them exactly?
fruhest Featured By Owner May 21, 2013  Hobbyist General Artist
if you let youtube run ads on your videos, you get a certain amount of money for every view your video gets.
let's plays are a fairly easy way to get views, and thus, money.
PawprintExample Featured By Owner May 23, 2013  Hobbyist Artisan Crafter
ohhh thank you!!
AlexORio Featured By Owner May 20, 2013  Professional Digital Artist
I'm all in support of Fair Use, but because Let's Plays use so much intellectual content, I can see where they push the line on Fair Use laws.
MOC-7 Featured By Owner May 20, 2013  Hobbyist General Artist
They may be justified to do this, but the fact of the matter is that people aren't trying to earn money from the game, they're getting it from themselves. The difference between playing a game and watching someone play the game is the commentary, which draws some parallels with radio DJs and the like. It is, of course, still different since Nintendo didn't pay to have their product featured, but it still seems petty.

And I may be wrong here, but I vaguely recall hearing that it's beyond ads and such, but that they're also claiming the profits people were normally getting themselves. I may very well have misheard, and considering some people make their living off those videos, I really hope so.
Kapten-N Featured By Owner May 19, 2013
I saw on Reddit that Paradox Interactive will allow people to earn money from Let's Plays. [link]
VickyViolet Featured By Owner May 19, 2013  Hobbyist Digital Artist
As a person who watches Let's Plays all the time, both for entertainment and walkthrough info, ads are a real pain in the rear. Even if there are ads because the uploader wanted them, I still ask myself WHYYYYYY?! I often have to scroll through episode after episode trying to find something specific, which can take a long time. I don't appreciate ads slowing me or the computer down any more.
BuickRegalRacecar56 Featured By Owner May 18, 2013  Student Traditional Artist
I actually think it's okay. To be honest, if you're uploading content from a video game, the content is not yours. I admit I've done my own 'let's play' type deal (yay, ranting about Kirby's Return to Dreamland!) and if they started advertising on my video where to buy Kirby's Return to Dreamland, I wouldn't be upset. For one, it might get people to actually go buy the game or at least check it out. I don't mind if they earn money from it because I like them as a company, and I don't earn money off of youtube anyway.
Digi-fish Featured By Owner May 18, 2013  Hobbyist Digital Artist
At least they're not taking the videos down (I don't upload gameplay videos anyway). Luckily I have Adblock to deal with all the pesky Youtube ads. It works a charm and I can't go anywhere near Youtube without using it.
PunchieTheNeko Featured By Owner May 17, 2013  Student Artist
I say Nintendo's got enough money. I mean $60 a game, at least $30 of it's profit, what, that's not enough? They're not going to save their company by taking pocket change from people doing what's basically "how-to" videos.
Strudel--Cutie4427 Featured By Owner May 17, 2013   Writer
I haven't heard of this before, but I think that it's fair on Nintendo's part, BUT they shouldn't take all the money IF the uploader of said clip is a paid member (a percent is fine, since it is physically their property to begin with)

As for ads - so what? Ads have been slowly worming their way through the internet and though they drive you mad, (and boy do they ever >.<) they're gonna be there anyway... Maybe Youtube could make a "Premium account" like DA where you can be ad free :shrug:
ProjectZuel Featured By Owner May 17, 2013  Hobbyist Digital Artist
Yeah, I see it from both sides too. Monetised LP's are on the edge of theft, but then reviewers could also be held on the same account to. Commentary based videos are going to attract arguments from both sides but it seems a little bit sad that games companies, including Nintendo are so starved for cash that their going to use every resort possible to get their "money back" so to speak.
Alexander-Brandt Featured By Owner May 17, 2013  Hobbyist Writer
The difference is that reviewers are given permission by developers to use gameplay to supplement their reviews. It's the same as quoting a passage from a book that supports a scientific paper.
ME-Jones Featured By Owner May 17, 2013  Student Writer
Whatever just happened to playing a game just to enjoy the game? I don't agree with LPer's, and if I were Nintendo, I'd be doing the same thing. It's the youtuber's faults for posting it up anyway, and at least their accounts aren't being taken down or suspended for violating the terms and conditions of youtube.
DialBM Featured By Owner May 17, 2013  Hobbyist Digital Artist
Well, I see it from grey side.
Basically, Nintendo develops/publishes the games and the rights belong to them.
And "LPers" make money out of the games produced by Nintendo, by gaining viewers and sponsorships.

I personally don't find a good side in this, there's simply not a fair, one sided, point of view here.
nickworcester Featured By Owner May 17, 2013  Student General Artist
Jeez... what has become of console gaming??
Baydo00 Featured By Owner May 17, 2013
Lol, "Let's playing" on youtube and thinking of making profit out of ad revenue. Learn to stream.
Draco-Ryo Featured By Owner May 17, 2013  Student Digital Artist
So basically a bunch of gamertards think they're entitled to make money off of Nintendo's hard work and they're mad that they can't do that anymore so they're making Nintendo out to be the criminals when it's they who are the thieves? Neat. What next, sellers of pirated DVDs demanding Universal Studios pay up?
DDSpeedy Featured By Owner May 22, 2013
FroslassManiac Featured By Owner May 17, 2013  Hobbyist General Artist
I don't mind Nintendo making a small profit off my video's. They made the game after all. I would be more pissed if they would take down my videos. For them it's just a Win/Win situation. They make profit out of people watching the videos, and more chance to make profit out of people who actually buy the game after watching some of the game's content.
888poke Featured By Owner May 17, 2013  Hobbyist General Artist
I've done a couple let's plays of a Mario game, just because some people can't get access to a game and it's nice to see someone else play it first so you can find out if you like it or not. There's nothing worse than shelling out money for a game only to find out that you absolutely hate it. *cough* FF tactics advance *cough*
Strudel--Cutie4427 Featured By Owner May 17, 2013   Writer
you have a really good point there :nod:
JTravoltaIIVII Featured By Owner May 17, 2013
This was coming and anyone who didn't realize it is a bit daft.

Just be glad it's the games industry where companies don't freak out when people use their IPs a little
Reylena Featured By Owner May 17, 2013  Hobbyist Digital Artist
As a Let's Player I always ask the publisher before doing a Let's Play. I've asked half a dozen publishers and they all gave me their written okay - two even sent me a game for free to let's play. If you ask them the right way, some of them even allow to monetize. If you're part of a network like Machinima, you have can nearly let's play everything, because the network has the licences for monetizing from the publishers.

I understand that there are many people who do let's plays and monetize them without asking the publisher, thats wrong and is like stealing. But if you have the written permission it's okay.
Strudel--Cutie4427 Featured By Owner May 17, 2013   Writer
I'm not saying you're wrong, so don't think anything of the sort, but what about people who don't know how to contact the people they need? I personally wouldn't know where to start, or else I'd be off writing to so many people about getting their tv shows onto DVDs (or if they are, making them available in my country) ((I'm not a let's player, so I had to choose something I know)) The only company I've ever found a way to contact is HannahBaberra, so it's not like I haven't tried.
Reylena Featured By Owner May 18, 2013  Hobbyist Digital Artist
No offence taken =)

I can only speak for myself on that matter, but when I decided to do let's plays I searched the web for infos around the issue. There are forums for let's players where you can get help from other let's players, sometimes even with contact infos of the publishers. I took a look on the websites of the publishers too, some state if let's plays are allowed or have a form you can fill in to get permission. For publishers it's the pr-management you can ask for permission. Many don't do this, be it because of age (too young), laziness, unawareness or something else.
I think for tv shows it's more difficult to find the right contact where you can ask. Maybe a movie/series database could help there.
Strudel--Cutie4427 Featured By Owner May 18, 2013   Writer
Ahhh, that makes a lot of sence :nod:

Yeah they can :( But that's a vrey clever thing... Maybe if I go to wiki next time, that might give me a link to somewhere...
Passin Featured By Owner May 17, 2013
Really don't see why people have issues with it. Nintendo own the rights to this stuff, so surely they should be entitled to receive money for it? It's not like they're even charging people for it. YT is paying them and the video content is not the property of the person uploading it anyway
MagicWazard Featured By Owner May 17, 2013
I don't know that I see this being much of a problem. Nintendo gets a bit of ad revenue, and users' videos get to remain online. I think that advertisements are a reasonable solution. After all, if you're going to sit down and watch a 2-hour playthrough video, what's a 30-second advertisement for a product made by the same company that made the game in the video?
xGhostwriterx Featured By Owner May 17, 2013  Hobbyist General Artist
As I se it, Nintendo have right to do this. It's their product after all. And the Let's players surely haven't ask for permission to do this. That might be a thought though, do a work with Nintendo and help market games. It might be a thought.
As an artist myself I'm split about this subject. On one hand I want to live on what I earn, on the other hand it's good if my work is spread. If other's where making money on my work without my permission though I wouldn't be as happy... :shrug: It's a complicated issue for sure.
solarisknight Featured By Owner May 17, 2013  Hobbyist
This is why I like Mojang. They were recently offered a similar deal by Youtube for Minecraft videos, and while they said it was tempting, they still refused in the the end, because they felt it wouldn't be right. But, as you said, copyright comes into play here, and thats such a big grey mess I'd rather not think about it.

Anyway, after hearing about the other game companies doing this already without complaint, I'm just going to write this off as an excuse people are using to bash on Nintendo. As usual.
Dragonrider1227 Featured By Owner May 17, 2013
I'm just grateful Nintendo isn't trying to take down "Let's play" videos for copyright infringement. They probably see this as a form of compromise
llirbwerdnadivad Featured By Owner May 17, 2013
Personally, I think that people are just too worried about money...I wouldn't mind if someone made money off of something I did. Just so long as they aren't dishonest about it...I mind dishonesty...conditionally...
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