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Ubisoft Apologizes
Bah, I thought I was done with this... but yet here we go again.

Ubisoft apologized for a lack of diversity in their games. They then vowed to try and diversify for future games. www.escapistmagazine.com/news/…

See guys? THIS is when all that “social justice warrioring” bullshit pays off. Yes it’s kinda annoying that everyone was bitching about Ubisoft (myself included) for the past week or so... but guess what? All that bitching actually ACHIEVED something! Companies take their reputations very seriously, and noticing that they were getting a lot of shitty press means they’ll work very hard towards turning that around because no company likes to be known as the worse of anything (with the possible exception of EA).

This is also the sort of thing that I think raising a hissy fit on the internet actually works. A lot of people like to say “let the market decide and vote with your wallet,” but I’ve repeatedly pontificated here why I don’t think that actually works. “Vote with your wallet” doesn’t actually tell companies WHY you’re upset, so instead they’re left to try and figure it out with their tiny brains and they usually come to the wrong conclusions.

Meanwhile, you can throw a hissy fit on the internet, freak a company out with bad press, and they’ll INSTANTLY regret their decision and leap into action to appease the masses. Things actually get done!

Slice of the Pie
And to continue with the whole diversify theme. I know a lot of people out there seem to view the idea of diversifying as “taking stuff away from white people” which is absurd. Having more black, hispanic, female, asian, etc characters available to play in a video game doesn’t take away your experience as a white-cis-male. In fact, diversifying doesn’t take anything away at all... it just adds MORE to the experience. There are more people to play, more characters to know, more gameplay experiences to be had.... it’s a pie piece that doesn’t get smaller, only gets larger the more people you include.

I’ve never understood the idea that diversifying a game is a BAD thing. You still get to have your stupid 30-something half-shaved angsty white dude as a protagonist... but you ALSO have options available if you don’t want to play as Grizzled McGardner 2.0. It’s more choices. It’s more inclusive. Why is that so frowned upon? EVERYONE gets to share in the pie, and you don’t lose anything!

END
And now, I am done. I seriously am. If some other new story spirals out of this one, I’m not gonna address it because I’m done. I wanna get away from having to write these types of journals and get back to doing something more fun.
  • Mood: Winter Downs
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  • Playing: Phoenix Wright
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  • Drinking: Hot Coco
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:iconanimatedastronaut:
animatedastronaut Featured By Owner Jun 29, 2014
It doesn't really make sense to me how people can just like..."avoid" the fact that women/other races/genders/orientations ect. are part of this community.
Like, as a human being, aren't you aware that other humans that are not "white dude with stubble" exist? Do you live under a rock or something? It doesn't make sense to me at all, it's like they're saying "I had no /idea/ women play games" or "oh! black people play games too? geez!" seriously, go on the internet for a few seconds, that's all you have to do.
Reply
:iconanonymous-koala:
Anonymous-Koala Featured By Owner Nov 21, 2014  Hobbyist Digital Artist
Wait, you saw someone stupid enough that didn't knew black people play games?!
Reply
:iconanimatedastronaut:
animatedastronaut Featured By Owner Nov 22, 2014
The gaming industry, my dear friend. The gaming industry.
Reply
:iconanonymous-koala:
Anonymous-Koala Featured By Owner Nov 22, 2014  Hobbyist Digital Artist
Oh dear god. Just..wow.
Reply
:iconvillamar:
villamar Featured By Owner Jun 23, 2014
That comment about EA made me lol so hard. I've only played their facebook games but it's all been bad experiences with them. They are some greedy bastards that only want to suck your money even on free games... because they manipulate them in a way that they are not possible to achieve stuff without paying (did I say those were free games?). They also have the worse customer support ever (very close to Nexon's crappy one).
Reply
:iconraptorwolf-aml:
Raptorwolf-AML Featured By Owner Jun 22, 2014  Hobbyist Digital Artist
What does cis-male mean?
(Yay, we complained and got something out of it)
Reply
:iconsyndicaidramon:
Syndicaidramon Featured By Owner Jun 23, 2014
google is thine friend.
nb.urbandictionary.com/define.…
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:iconraptorwolf-aml:
Raptorwolf-AML Featured By Owner Jun 23, 2014  Hobbyist Digital Artist
Eheheh I forgot about Google
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:iconpassin:
Passin Featured By Owner Jun 20, 2014
Agreed. Why do people think that it takes something away from them?
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:iconvillamar:
villamar Featured By Owner Jun 23, 2014
Diversity doesn't take away anything (it's good). It's the whole "sexy characters are bad" thing that makes it sound that way. Like the whole issue about the sorceress only because she has big boobs... even thought she's not the only character in the whole game... so there's still diversity.
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:icon4eyesneko:
4eyesneko Featured By Owner Jun 21, 2014
You must see the shaming the nerds did when they heard a black guy was staring in the four remake.
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:iconzo-za:
zo-za Featured By Owner Jun 20, 2014
The point I always try to make when this comes up is that people don't mind playing as White-Dude-With-Stubble, it's just that when it's the only option it gets a little boring.
Reply
:iconfangirlinthetardis:
FangirlInTheTardis Featured By Owner Jun 19, 2014
Wow, reacting changes something. This is new to me. I need to try this. 
Reply
:iconsketchie13:
Sketchie13 Featured By Owner Jun 19, 2014  Hobbyist Digital Artist
Sigh... I doubt the promise will actually be kept but at least they noticed. That being said, the whole "women are hard to animate" excuse was hilarious.
It's rather boring to see yet another cookie cutter white guy protagonist. I want an interesting minority protagonist whose race/gender/orientation/condition is only a footnote. I severely doubt we are going to ever see that but it would be nice.
Reply
:iconbugeishakyasarin:
BugeishaKyasarin Featured By Owner Jun 19, 2014  Hobbyist General Artist
That's all Ubisoft had to do... All they had to say was "Gee, sorry, we honestly didn't think about how many women play our games and are going to represent that demographic with more playable characters". I really don't get why they had to dig themselves a hole with the "women are too hard to animate" BS.
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:iconcowboyrodent:
CowboyRodent Featured By Owner Jun 19, 2014
Artists and developers have the right to create what they want. They shouldn't have to conform to outside influences. That being said, more gay protagonists please.
Reply
:iconreligion0:
Religion0 Featured By Owner Jun 20, 2014  Hobbyist Photographer
But... often enough it's some executive who tells the artists and developers what kind of game and protagonist they want to see next, so the developers might very well like to make a game with a female or a gay protagonist, but the executives don't, and since money is everything...
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:iconcowboyrodent:
CowboyRodent Featured By Owner Jun 20, 2014
That's true to a point, but we shouldn't be telling people what to do. That's being entitled. "yeah i know you spent 2 years designing this game, but we want you to make it this way! yeah sure you wanted it that way and we really don't have to buy it, but we don't like it so change it please." its the me3 ending all over again.
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:iconreligion0:
Religion0 Featured By Owner Jun 21, 2014  Hobbyist Photographer
On the other hand, they do make it for us. For the consumers, that is. I'm not saying that they should do a serious overhauling of a game they've already pretty much finished, but if it'd be cheap and/or easy to make a change that the fans want, then it'd be a smart move to maybe postpone the release date a bit to implement that change. If it is big, then they should consider it for the next game.
Reply
:iconcowboyrodent:
CowboyRodent Featured By Owner Jun 21, 2014
Art should only be changed for the consumer if it was commissioned. The assassins creed story was wrote with 4 males as the leads, and no females, the have a writers right to create that content even fi we don't think its a good choice.
Reply
:iconreligion0:
Religion0 Featured By Owner Jun 21, 2014  Hobbyist Photographer
Iyeyaehiy... I can't say I disagree with you or that I believe you're wrong, because in principle I absolutely agree with you. If we're talking indie games I would be wholly behind you. But in the case of something as big as Assassin's Creed created by an organization as major as Ubisoft (sparkle)? No. They live and die by their consumers, so they play it safe. Especially because it wouldn't have to be a huge change. Take one of the male characters, replace him with a female mod, and have everyone refer to that character with feminine pronouns. Seriously, write for a guy with a gender-bender name, but use female pronouns and have the designers make a character that doesn't have to be any girlier than the newest Link!
Okay, I don't know how big a change that would be developer-wise at this stage, but they wouldn't have to do anything big and unique with a female character compared to the male characters, they could basically rip off a male character but give the character a vaguely feminine outline and a female voice-actor, and most would be happy that they'd taken such a comparatively big step.
Reply
:iconcowboyrodent:
CowboyRodent Featured By Owner Jun 21, 2014
But then thats a shill, if you want an actual appealing female character the role needs to be designed around her, her looks, her personality, her history, you can't just slap pronouns over it and expect it to be a good character.
Reply
:iconreligion0:
Religion0 Featured By Owner Jun 24, 2014  Hobbyist Photographer
Eurrgh... This is another one of those where I can't really say you're wrong while disagreeing with you. I'll break it into points with :bulletblue: being my point and :bulletred: being the counterpoint. Yes, I'll carry the whole debate. :dummy: Bear with me, and correct the counters as you please.
:bulletblue: A character is a character first, gender second. A male and female character can have the same ideals, same motivations, and even many of the same characteristics and mannerisms without being either being a lesser or stranger character.
:bulletred: Of course, they can't act entirely the same. If, say, the character is "crass" then that would for a male character include being a slob, throwing racial and sexist slurs around, and harassing women every time he saw one. The woman couldn't really do that last, nor the reverse that's harassing men, and you couldn't portray her as as much of a slob due to conventions, but she could throw the slurs and swears around as much.
:bulletblue: Her looks are either non-essential, part of her history, or going to be insultingly back to square "Start -->" with breasts the size of bowling balls and cleavage deeper than the Mariana Trench. An ugly girl can be every bit as traumatized and motivated by seeing her father burnt alive as a pretty girl or even a boy. Who, and this is a very serious question, was the last character you saw where their appearance really mattered to who they were as a character? (Looking "exotic" or "alien" does not count, too many viable alternatives.)
:bulletred: But, but, but. Femme fatales are a character form rarely seen and is certainly dependent on her appearance. (:bulletblue: Okay, I have no idea where you were going with this point. You create the counter. This format was a bad idea, sorry.)
:bulletblue: As I said, a character is a character first. History and personality are what a character is, and if a character becomes worse for the sex-change, then it wasn't a good character to begin with. Yes, yes, romantic subplots as well as certain mannerisms and approaches would need a revamping as necessary, but why would the story of a sharp-tongued girl driven to rebel against the evil overlords in revenge for seeing her dad burned alive in bla bla be any less gripping than the story of a sharp-tongued boy driven to bla bla bla? It'd be the same character. The villains don't have to be any more creepily sexual towards the girl than the boy, and the boy doesn't have to be any more "guns-a-blazing and raw muscle power" than the girl (he can be every bit as stealthy-sneaky as the girl), so aside from some alterations to how the rest of the world addresses you (aka pronouns) and (optionally) a different romantic subplot, what's the difference?
Serious question, so no :bulletred:

Urgh, sorry for trying that format. Shouldn't have if I couldn't go through with it.
Reply
(1 Reply)
:iconkiwikku:
Kiwikku Featured By Owner Jun 19, 2014
Thank you.
Reply
:iconwhetsit-tuya:
Whetsit-Tuya Featured By Owner Jun 19, 2014  Student Filmographer
I stopped at "pontificated" :iconloolplz:
Reply
:iconares12:
ares12 Featured By Owner Jun 19, 2014  Student Writer
Hallelujah :nuu:
Reply
:iconlightnymfa:
Lightnymfa Featured By Owner Jun 19, 2014  Hobbyist General Artist
Their games are fine and all, but their customer support is shit. They should fix that >:T
Reply
:iconchivi-chivik:
Chivi-chivik Featured By Owner Jun 19, 2014  Hobbyist Digital Artist
Yes! At fucking last! :roll::noes:
Reply
:iconsagakarikikkaru:
Sagakarikikkaru Featured By Owner Jun 19, 2014  Student Digital Artist
Can someone explain exactly how EA is regarded as the worst game company of all time?
Reply
:icontompreston:
TomPreston Featured By Owner Jun 19, 2014  Hobbyist Digital Artist
Because if there is a bad idea out there on how to cynically make money from customers, EA has pushed it to the extreme.

EA buys smaller companies then runs them into the ground

EA supports SOPA

EA implements DRM and "season passes" for content that use to be free.

And lots lots more
Reply
:iconsagakarikikkaru:
Sagakarikikkaru Featured By Owner Jun 19, 2014  Student Digital Artist
I see, I always heard the people complain about the quality of games and I have to say I always disagreed. Allow me to clarify:

Mass Effect 3's ending is highly controversial however I don't believe that because you disagree with the story that you can rag on the entire company. And its not to the fact that the actual game is bad it's that the consumer disagrees with the creative choices presented in the final product. That is just one of the main examples that came to my mind.

I did not know about the more political business matters that they associated themselves with. Like SOPA and the buying out of small companies.

The thing is though, if you look at just the games I can say that EA has some of the best games I have played in a long time. That's debatable for some however I don't think that anyone can deny their games are at the very least fun.
Reply
:icontompreston:
TomPreston Featured By Owner Jun 19, 2014  Hobbyist Digital Artist
This might go into more detail: www.youtube.com/watch?v=gnWV1N…

EA isn't hated for their games. EA is hated for their disgusting horrible consumer unfriendly business practices.

And a lot of the times their consumer unfriendly business practices HINDER their games... as was in the case of Simcity which was basically rendered unplayable because they put in code that insisted a mandatory "check in" to ensure that you're using a legit copy of the game... which blew out their servers so no one could connect and play the game, and people's towns were getting destroyed and erased and some people would wait DAYS just to play for an hour before having all their progress wiped out. Code that EA "says" is necessary, but a modder quickly discovered that it wasn't.

EA's games are fine. EA the company... is not.
Reply
:iconsagakarikikkaru:
Sagakarikikkaru Featured By Owner Jun 20, 2014  Student Digital Artist
That makes sense although its a shame. I think about all the passionate developers who put all this work into their games only to be slandered because of their associations with the company... I hear people say, "I won't by another EA game ever again." The problem is they only know what others tell them and don't form their own opinions on why they don't want to. So from that the developers suffer because their games are not being played.  EA the company like any will cut the development team because they aren't lucrative enough. And that just doesn't seem right, y'know what I mean?
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:icongodzillaxv:
godzillaXV Featured By Owner Jun 19, 2014  Hobbyist
While I was angry about the whole 'no female characters' in Unity and I did want to see them in the game, I think one thing that made me angrier then that was just seeing everyone yell about it since the announcement.  i mean it was okay for the first few days then...I just got tired of seeing it.

And i know, "Just blacklist the sources and the content".  well, i would have but no one on tumblr seemed to think some people didn't want to see that hate and never tagged it as like 'ACU hate' or 'Unity hate' or something like that.  I guess I should point out that I got most of my stuff from Tumblr, hence the tagging system.

I mean don't get me wrong, I'm happy that people were getting angry about this and I'm glad changes are on the way, I just got tired of seeing it all over.
Reply
:iconaoi-no-requiem:
aoi-no-requiem Featured By Owner Jun 19, 2014  Student Writer
Some people are so weird when it comes to game characters. Ever since I got skyrim I've been playing as a redguard. One of my friends thought it was really weird because I'm white. So? I picked a redguard because I liked their stats, I personally don't want my character to look like me, I want to make my own back stories for them anyway. 
Reply
:iconbattlebrothertherix:
battlebrothertherix Featured By Owner Jun 19, 2014  Hobbyist Writer
And if we used the mentality that our characters have to be the same as us, it'd kind of forbid anyone from going Orc, Khajiit, Argonian, Wood Elves, Dark Elves or High Elves.
Personally, my first couple of games I went Orc and then Khajiit :P
Reply
:iconwolframclaws:
Wolframclaws Featured By Owner Jun 19, 2014  Hobbyist General Artist
About time.
Reply
:iconhethert:
Hethert Featured By Owner Jun 19, 2014  Hobbyist Photographer
Is everyone forgetting that Ubisoft is Massive's publisher?
Of course we will see more female characters in future games because The Division is already featuring one. 

Sometimes it feels like people tend to forget that Ubisoft is a publisher and not a developer. 
Reply
:iconirrendernarr42:
irrenderNarr42 Featured By Owner Jun 19, 2014  Hobbyist Writer
well it's nice that they apologize, but remember this whole thing started because Ubisoft was being insincere about why there was no female mutliplayer-character in ACIV, so i don't see why they should be sincere now about this whole "we'll try to make it better". 
I mean yeah Inocennt untill proven guitly, but i am still sceptical.
Reply
:iconbjarru:
Bjarru Featured By Owner Jun 19, 2014  Student Traditional Artist
Congrats, guys and girls, we did it!
Reply
:iconblazedriver:
BlazeDriver Featured By Owner Jun 19, 2014  Hobbyist Digital Artist
All that for a female character. That's rather sad. 
Reply
:iconmishai:
Mishai Featured By Owner Jun 19, 2014  Hobbyist Digital Artist
hm apology cost nothing....i would spare victory dance till they actualy put some more money and time and make both gender choice....
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:iconmskull001:
mSkull001 Featured By Owner Jun 19, 2014  Student Digital Artist
Aaah EA, the exception to the rule xD
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:iconpulbern:
pulbern Featured By Owner Jun 19, 2014  Hobbyist General Artist
I fucking looooove big pieces of pie! And I dig your thought process. Keep speaking up. :w00t:
Reply
:iconno-face-required:
No-face-required Featured By Owner Jun 19, 2014  Student General Artist
I probably won't live to see it, but the day when people will learn to either A, stop all the "social justice warrioring" that usually causes more problems than solves, and people finally stop caring about  your gender/skin color and more about what kind of person you are will be a joyous one indeed.

Right now though?  I'm just sick and tired of this crap.  Not all of AC's playable characters have been white.  Altair was Arabic.  Connor was Native American/White.  Adewale was African.  Aveline was African AND female.  Ezio and Edward were both white.

If that's not diversity to you, I don't know what is.

I know people will make the point that Ubisoft lied, or at least, wasn't expecting a question like the one they were asked.  But seriously?  Throwing a hissy fit over that?  Come on, most of us are grown adults, we shouldn't be acting like this.  Another point I want to make:  A good number of AC fans are American.  We live in the 'country of immigrants'.  We're practically the poster-boys/girls for diversity.  WHY ARE WE COMPLAINING ABOUT THIS?

Sorry about that, had to get that off of my chest.  Hope I didn't offend anyone, your opinion is just as important as mine.
Reply
:icontompreston:
TomPreston Featured By Owner Jun 19, 2014  Hobbyist Digital Artist
The problem is, just because there have been diversity in the past, that does not excuse ignoring it for the present.
Reply
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:icontompreston:
TomPreston Featured By Owner Jun 19, 2014  Hobbyist Digital Artist
You are a piece of work aren't you? I'm fucking tired of writing to you so I'm gonna copy paste this next bit from a rant article about stupid dismissive comments like yours:


"If you want more games with female protagonists, design the games yourself."

I saved this one for last on purpose, because I wanted to crescendo to a roaring breaker of stupid, and as far as I'm concerned, nothing (not even the "here are my miniscule number of counter-examples that prove your clearly-established trend wrong" argument) indicates a broken brainbox like this one does.

Hey, doucheschooner — do YOU write and design your own games? No, someone else slaving away at a soul-killing job for a corporate monster like EA or Activision does. So how exactly is it fair to expect women to do this for themselves when you won't even do so? Look up "hypocrisy" in the dictionary some time. It'll explain a lot to you about yourself (and also about the Republican party, but that's an entirely different subject).

Also, it's not like the tech industry is entirely unwelcoming to women or anything. No, no — perish the thought. And it's not like we previously established in this very article that most major publishers refuse to even do things like making games with female protagonists. The system is set up to make it basically impossible (outside of indie games, which require a lot more work and are a LOT harder to get into the public eye) for women to be able to make their own games, and yet you're telling them "make their own games." To quote MLK, "It’s all right to tell a man to lift himself by his own bootstraps, but it is cruel jest to say to a bootless man that he ought to lift himself by his own bootstraps. Also, why are so many video gamers complete fucking misogynistic pieces of septic scunge?"*

And if your counter-argument to that is "well, maybe fight to change the industry, then," THAT'S WHAT WE'RE DOING WHEN WE COMPLAIN ABOUT THIS ARGHBARGLRJEHUIAHSDIUHGASUIHAISUBUYIAHXFYASIG!@#!@$!@$!one. Jesus tapdancing Christ, that's the entire point of complaining about and trying to fix the misogyny problem in the gaming industry/community. This is like talking into a singularity.

So to anyone who has ever made one of these arguments: you too can be saved from being an asshat. Just, y'know, stop making these arguments. Have a tiny bit of empathy for people who aren't you, and ask yourself — REALLY ask yourself — if the problem isn't women playing games, but the men who are too scared to share their toys with the scary, unknowable ladypersons."
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Hidden by Commenter
:icontompreston:
TomPreston Featured By Owner Jun 19, 2014  Hobbyist Digital Artist
But your argument is dismissive in all the worse possible ways.

Yeah I WOULD like to make my own content. But you know what? I've got a job. I've got a life. I have things I can't put down just to appease this sense of injustice. And the same goes for many people. They can't just up and make games that reach a mass market like Assassin's Creed does. They simply don't have the time, or resources, to do it. It's not that they don't WANT to... it's that they physically CAN'T due to circumstances.

But you know what they CAN do? They can voice their opinions on the internet. They can be HEARD. They can speak their mind and try to get the companies who make the decisions and make the games THEY want to play listen to THEM. Video games are an art form, but they're also consumer goods. They are products made to make money. If enough people say "hey, we want this," chances are SOME company is going to eventually listen to them.

And again, just because there ARE women working in the industry, doesn't mean that things are EQUAL. This is a HUGE concept you and others like you seem to keep forgetting. We're only JUST NOW getting use to the idea that women PLAY video games. Do you honestly believe that all that resentment, hatred, and bile about women in the industry is just not existent on the development side of things? When game companies actively tell producers "you can't have a woman in a game" do you honestly think that's NOT a problem?

Let's put it this way... in the film industry there are many female directors. But in the span of over a HUNDRED YEARS... only 4 female directors have been nominated for an Academy Award, and only ONE has won one. That's an industry that's over a hundred years old. Video games are only about 30-40 years old. Not even half that lifespan. Yes. Women exist in the games industry. But very few of them have the power and agency to actually affect positive change.

So yeah. Fuck you. The whole "just make it yourself and stop complaining" argument is a false equivalence dismissive piece of trite. And you sound like a smug, arrogant, dismissive, asshole when you regurgitate it.

...


One more thing... I'm REALLY getting sick and tired of seeing you here. I've warned you in the past that I'm probably gonna block ya sooner or later, but I'm still giving you the benefit of a doubt. I want to believe that NO ONE is as thick-headed and blindly-ignorant as you are. I want to give you a chance to see things from a different perspective and actually realize that you're just wrong about a lot of your opinions and that it's OK to admit you made a mistake. I want to see you learn but I fear that you're only here to troll. And if that is the case... I'm just gonna block ya so we can both get on with our lives.
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